企业使命：健康生活，环保事业。
企业愿景：全球高科技涂料产品的第一品牌。
品牌宗旨：持续提供更新更优质的健康涂料产品和文化，让社会和谐发展，与社会共同进步。
质量理念：质量不能使企业一荣俱荣，却可以让企业一损俱损。
经营理念：为了获得可持续的全球竞争优势，我们积极追求在业务执行、研发创新、品牌建设、产品品质、全球分销和销售服务方面力创卓越。
人才理念：以人为本。我们以信任和尊重待人，支持锐意发展和招聘最佳人才，并通过鼓励员工终生学习和专业培养来发展人才。
服务理念：满足您的需要，是我们的追求，并推出“产品服务集约配套”的新概念。
创新理念：学习先进，超越平凡，不断创新。
核心价值观：诚信、责任、学习、执行、卓越。
企业健康学：树立健康理念，提供健康产品，培养健康员工，创造健康生活，传播健康文化。
ENTERPRISE MISSION: healthy living, the cause of environmental protection.
ENTERPRISE VISION: the first brand of paint products of high-tech Chinese.
BRAND OBJECTIVE: continue to provide updates more high-quality healthy paint products and culture, for the harmonious development of society, and social progress.
QUALITY CONCEPT: quality can make the enterprise one, but you can make the enterprise loss.
BUSINESS PHILOSOPHY: in order to obtain a sustainable global competitive advantage, we are actively pursuing in execution, innovation, brand building, product quality, worldwide distribution and sales service Business excellence.
TALENT CONCEPT: people-oriented. We have to trust and respect others, support the aggressive development and recruitment of the best talent, and by encouraging employees to lifelong learning and professional training to the development of talent.
SERVICE CONCEPT: Meet your needs is our pursuit, and launched the "intensive goods and services supporting the" new concept.
INNOVATIVE IDEA: learn from the advanced, beyond the ordinary, continuous innovation.
CORE VALUES: honesty, responsibility, learning and execution, excellent.
ENTERPRISE HEALTH: set up the concept of health, health products, training of health staff, creating healthy life, health communication culture.